Initiative Universal Media AB, 556294-4461 (VAT SE556294446101) (“Cadreon”) is a digital marketing services agency which blends technology, data, inventory and strategy to provide targeted advertising services to our clients. Using non-personal information about consumers and their behavior online, Cadreon is able to reach audiences most likely to be interested in the products or services of Cadreon’s clients and facilitate the delivery of relevant, targeted advertising.
Applicability of this Privacy Notice
Information Collection and Use
Personal Information You Provide to Us through Our Site.
We may collect and store personal information that you choose to voluntarily provide to us when you contact us, such as when you contact us for business purposes or in relation to job application. Personal information may include your name, email address, telephone number, and your resume. We use the information you provide to respond to your request or question or to process your application for employment. We may also use the information to communicate with you about other topics that we think may be of interest to you.
Non-Personally-Identifiable Information We Collect by Automated Means.
Through Our Services: When you view and interact with websites and advertisements operated by our clients, we may collect non-personally-identifiable-information (Non-PII) regarding your browsing, usage and interactions through our advertising technology called Total Tag. Such Non-PII may include your computer’s IP address, the type of internet browser you are using, operating system, referral URLs, date/time stamps, pages viewed, and simple keyword tags. Cadreon uses this Non-PII to analyze trends and identify the browsers or devices (collectively, the “audience”) most likely to respond to an advertisement. We do not collect consumers’ names, email addresses, phone numbers or similar personally identifiable information through our Services.
Through Our Site: We are committed to making your online experience with our Site informative and relevant. To achieve this, we collect Non-PII by automated means when you visit Cadreon’s Site, such as the type of internet browser you are using, operating system, referring URLs, information on actions taken on the Site, how many users visited our Site and dates and times of Site visits. By collecting this information, we learn how to best tailor this Site to our visitors.
We collect Non-PII by various means, as explained below.
Cookies are bits of text that are placed on your computer’s hard drive or Internet-connected device when you visit certain websites. Cookie technology hold information a site may need to personalize a visitor’s experience. Cookies may also be used for security purposes and to gather website statistical data, such as which pages are visited, what is downloaded, and the paths taken by visitors to a website as they move from page to page.
Web Beacons. Web beacons (aka pixels) are small graphic images or other web programming code, which are used for a number of purposes, including, without limitation, to count visitors to a website, to track traffic patterns of visitors as they navigate websites, to count how many e-mails that were sent were actually opened or to determine whether content sent was viewed. As with cookies, the information that web beacons collects is aggregated “click stream” data, and is not associated with you as an individual.
Cadreon may receive Non-PII through the use of our Services, but we do not link the information gathered by cookies or pixel tags to any personally identifiable information you may submit while on a client’s website.
We do not sell or otherwise disclose personal information we collect about you, except as described herein or otherwise disclosed to you at the time the personal information is collected.
We may share information provided by our visitors to Cadreon’s Site with service providers we have retained to perform services on our behalf, including without limitation, hosting or operating this Site, carrying out your requests, responding to your inquiries, and analyzing data. We require these service providers by contract to appropriately safeguard the privacy and security of personal information they process on our behalf.
We may share Non-PII collected via our Services with our affiliates, clients and third-party partners to perform analytics, improve placements of advertisements, provide reporting to our clients and third party service providers, and to improve our Services.
We may disclose information about you as compelled or required by law, to law enforcement authorities or other government officials, to protect or defend our legal rights, or in order to investigate, prevent or take action regarding illegal activities, suspected fraud, or violations for our Terms and conditions for using this Site or other applicable policies.
We also reserve the right to transfer personal information we have about you in the event that we sell or transfer all or a portion of our business assets.
The security of information is important to us, and we are committed to using reasonable measures to protect the personal information we may collect. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or the information stored on our Site is absolutely secure.
Links to Other Websites
Cadreon’s Site may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly encourage you to review to better understand their procedures for collecting, using and disclosing personal information. We are not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites.
Our Site is not intended for children and we do not knowingly solicit personal data from or communicate with children under the age of 13. Further, this Site is not intended for incapacitated persons, and we do not knowingly solicit personal data from individuals who are incapacitated. If you become aware that your child, any child under your care, or a person otherwise not able to provide valid consent has provided us with information without a parent or guardian’s consent, please contact us as described below.
We may transfer the information we collect on Cadreon’s Site to other countries other than in which the information was originally collected. For example, we may transfer information to our affiliate Cadreon in the United States to facilitate responses to your inquiries. Those countries may not have the same data protection laws as the country in which you initially provided the information. By submitting your personal information, you consent to this transfer. When we transfer your information to other countries, we will protect that information as described in this Privacy Notice.
Access, Updates and Your Choices
You can tell us at any time not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us or by contacting us as indicated below.
Subject to applicable law, you may have the right to request access to and receive information about the personal data we maintain about you, update and correct inaccuracies in your personal data and have the information modified or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. To update your information, ask us to remove you from our mailing lists or submit a request, please send your request to [Insert email address]. For your protection, we may require proof of identity, including proper verification and confirmation that you are the individual entitled to request access, before providing information to you.
By using our Site, you consent to the processing of your personal information as described in this Privacy Notice.
If you have any questions about this Privacy Notice or our privacy practices, please feel free to email us at firstname.lastname@example.org or write to us at:
Initiative Universal Media AB, 556294-4461
Grev Turegatan 11A,
114 97 Stockholm
Attn: Cadreon Lead
Changes to this Privacy Notice.
We reserve the right to change or add to this Privacy Notice from time to time and will post any revisions on this Site. We will indicate at the bottom of the Privacy Notice when it was most recently updated. We encourage you to check back often to review the latest version.
Privacy Notice Effective Date: November 14, 2014